Almost every business I have worked with has massively underestimated the amount of content they have available to leverage through re-purposing. A webinar is an example of content that can be used in a variety of ways, long after the live event.

You spend a fair bit of time and effort putting together the content for your webinar.  And hopefully you saw great results from your efforts in connecting with your audience and sharing your message!  

I'm all about working smarter not...