Almost every business I have worked with has massively underestimated the amount of content they have available to leverage through re-purposing. A video is an example of content that can be used in a variety of ways, long after the live event (webinar, FB live etc).
You spend a fair bit of time and effort putting together the content for your live video. And hopefully you saw great results from your efforts in connecting with your audience and sharing your message!
I'm all about working smarter not harder, so even though the video is now done, you can still continue to get massive amounts of value by re-purposing that content that you've already created. Here are 5 suggestions of how you could make the most of that content:
Strip the audio component of your video recording and create an audio file or even turn it in to a Podcast episode.
Utilize your webinar recording again and again by setting it up as an evergreen automated webinar. Run regular webinars for your audience, without actually having to present your webinar every time! I recommend EasyWebinar
Have the video recording transcribed and then use the written content as a pdf guide, blog post, e-book etc. I recommend REV.com for fast and easy transcription turn-around.
Edit your video recording so that you can use it as either a free option or paid product (edit to remove any time specific offers or irrelevant pieces).
Also consider create a series of shorter video's, again to utilise as an optin or product (this works really well for webinars or videos that go through a certain number of steps, eg. a webinar on "3 Steps to Starting an Online Business" could be re-purposed to create a 3 part mini video series.
You can also edit out snippets to use for social media posts!
If you used slides for your presentation, convert the relevant ones in to a PDF and use as a guide, single handouts etc. Great for options, as a bonus or a content upgrade.
These are all simple ways to leverage your video content, and could all be completed by a VA for you! Implement more than one of these suggestions to really get the most out of your content.